How does Esiliconworld C₹M forSa£€$™ bring in customer?
The Silicon Interfaces® Silicon Institute of Technology™ management program for sales and marketing has fined-tuned the classic business school model styling the process to that of a fishing expedition.The fish in this case is our prospects which we need to "hook" and bring in the prospects and convert them to customer or tag them as suspects! And whilst we are busy chasing the customer, we usually build an ecosystem (we term it as a "net") and an environment enabling increased reach by working with agents, distributors, and through wholesalers as well as broaden your portfolio by working through like-minded and complementary products and service providers widen your portfolio to ensure that you have the complete solution!Not only you need to categorize your contacts correctly and appropriately, you need to keep track of a history of information provided through information literature, info-graphics, and videos (collectively called feeds and baits, like what we feed the fish in a fishing expedition). Once the fish bites the “bait” we need to progressively bring in the prospect as a customer (we term it as the reel) by progressively deep diving information as well as running promos though the various channels, like mails, emails, text, and calls (Communiqué).Based on the classic model of markets as a fishing pond, it helps you hook the fish with the right net and bait prior to funneling down to the big catch!
You are an Angler and you love fishing
Identify your market (it could be Mumbai, India, Asia or the World) - right size your fishing pond or lake!
Grow fish in your pond either by culture or by breed
Organize the pond with size of fish - big, medium or small
Knit a net which allows nothing to escape and partitions the pond
Search for and Hook the fish and Jig with Baits and Reel them in
Close the catch by planned efforts
Not ready or unwanted fish may be allowed to scoot
Nurture the pond by regular Clean!
Convert the prospective fish into a customer or suspect
User friendly contact views with query based sort and hook the customer with the right baits and discover the power of regenerative workflows.Now, in the real work of marketing, you really don’t start “talking” to the fish, but our prospects are humans (☺) so you need to interact through social and in-person meetings, and Esiliconworld C₹M for Sa£€$™ has the industry's only in-build planner for your ToDos and Aide Mémoire to be scheduled as well as periodically keep in touch with Les Séntiment Exchange (Greeting Cards)!